Review of Tom's Of Maine Luminous White Toothpaste

This is a sponsored post written by me on behalf of Tom’s of Maine . All opinions are 100% mine.

When Todd and I first went vegan over three years ago, we immediately began to replace our conventional toiletries, housewares, apparel, and accessories with vegan-friendly alternatives. It took some time; we didn't throw out our old products on the spot, but replaced them when they were used up.

For replacing toiletries like face wash, soap, shampoo, deodorant, lotions, etc. this meant finding natural products that did not contain animal products nor were tested on animals. For the most part, we had been buying items such as these long before becoming vegan. However, I still had a few products that didn't fit the bill and on occasion, it was harder than I thought to find cruelty-free, natural, and effective products! Toothpaste happened to be one of the items that I still had yet to find a decent substitution for. 

This is why I was so excited to test and review Tom’s of Maine new Luminous White ™ Toothpaste which is exclusively handpicked by Target for their Made To Matter collection. I don't know why it never occurred to me to check Target for the vegan products I had been seeking! The line's mission is to challenge brands to create products that meet at least one of five criteria: reduced sugar, dietary restrictions, clean label, and/or less packaging & closed loop; all of those are things that I myself look for in products, so I am super excited to support this new collection. It actually includes a ton of vegan brands!

Luminous White ™ Toothpaste is Tom's of Maine's most advanced natural whitening toothpaste. As I'm someone who has been scolded by my dentist to, "Try not to brush so hard..." I'm relieved to know that this toothpaste is completely safe for enamel and everyday use. Luminous White ™ Toothpaste is comprised of biodegradable and mineral-derived ingredients, water, and contains no artificial flavors, colors, or preservatives.It's also gluten and paraben free, and it's vegan; containing zero animal products. Tom's of Maine never tests on animals either, which is great.

While I haven't been using Luminous White ™ Toothpaste long enough to comment on its whitening ability, I can say that I really appreciate that it doesn't have a strong minty flavor. There was a little 'whitening' aftertaste to it, but what else would you expect from a whitening toothpaste? Subtle in flavor, this toothpaste is a more of a paste consistency as opposed to a gel consistency (I'm anti-gel toothpaste). I can't wait to see the whitening results as time goes by! 

So, if you're like me and searching for an effective, natural, and cruelty-free toothpaste that you can feel good about... look no further. Don't forget Luminous White ™ Toothpaste exclusively at Target. Have you discovered this new toothpaste or any of the items from the Made To Matter collection? With Tom’s of Maine®, there’s something for everyone in your family – Wicked Cool!TM Deodorants, Luminous White ™ Toothpaste, and Men’s Naturally Dry North Woods™ Antiperspirant. Free of artificial dyes, fragrances, flavors and preservatives, Tom’s of Maine products are good for the planet and are Made to Matter® - handpicked by Target. What did you think? I'll be excited to try more. It's great that stores are listening to their consumers and offering an easy way to discover products that matter to them and align with their values and morals: products that are good for the planet and good for us too. 

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Time For A Vegan Deodorant? A Tom's of Maine Review

This is a sponsored post written by me on behalf of Tom’s of Maine for IZEA. All opinions are 100% mine.

If you're like me, you ask loads of people everyday if they're wearing any deodorant. Oh wait, is that just me? That's life in the day of a mammographer I guess! My point is, deodorant and antiperspirants are on my mind. A lot. 

I'm one of those people who absolutely can't stand sweating and I have a keen nose, so I pick up on lots of smells that other people wouldn't even notice. Obviously, this means I'm an avid deodorant/antiperspirant user. Until I became vegan. Yep, "stinky hippie" is truly a real thing, but it doesn't have to be!

That being said, it was really difficult to find an antiperspirant that wasn't tested on animals and contained no animal products. So I decided to turn to a more alternative product, but I couldn't find a good combination deodorant/antiperspirant.The few I did find were too wet feeling and just seemed to make the situation worse. So, I ditched the antiperspirants and decided to just use a deodorant (oftentimes I just wear nothing, I swear on Chaos Field Roast Cheese that your body acclimates, really, but I won't go into that). Turns out I don't actually sweat that much either. Lucky me! Goodbye antiperspirants, and hello deodorants! 

I've tried a few different deodorants in the past couple years, since I ditched antiperspirants. While I really liked the smell of them, they were comprised mostly of coconut oil and so they would leave big grease stains on my scrub shirts that were difficult to get out. thank you. That's how I ended up with four different deodorants in my work desk drawer...I'm happy to say that I think I've finally found the perfect deodorant!

Tom’s of Maine  makes a Long Lasting Natural Deodorant that is vegan and cruelty-free. I've been using it for about a week now and confess I really like it! It goes on a little more wet than I like, but it doesn't leave marks. There have been no big oil stains on my shirts like the other brand I sometimes use. The Wild Lavender scent is absolutely lovely too. It's not too strong and I just get a small whiff of it throughout the day. You can also choose from a Natural Powder scent and an Unscented one as well. 

Tom’s of Maine deodorant is natural, which means it has no aluminum, no petrochemicals, no parabens, and no artificial fragrances or preservatives. Woot, woot! It's been clinically proven to provide 24-hour odor protection using odor-fighting hops and odor-trapping zinc, which is always a good thing. I love that their packaging is completely recyclable, too. As a vegan hippie, recyclable products are important to me. It's why I spend three times the bank on Bailey's eco-friendly poopie bags. A clear conscious has a price, apparently.

Finally, say'll be saying no animal testing and animal ingredients with Tom's of Maine deodorant. If that wasn't enough, 10% of Tom’s of Maine profits go back to helping people and the planet, and they've been around for over 45 years based out of Kennebunk, Maine. All feel-good stuff, and who doesn't like that?

It's the deodorant I use everyday at work, but depending on my day's activities  I'll sometimes use an antiperspirant if I know I'm going on a long run or have a social outing. 

Do you use a cruelty-free deodorant? If not, maybe it's time to make the switch. When you do, here's some things you should know:

  • When trying a new and/or natural deodorant for the first time, know that your body might need a little time to adjust. I'd test it out for at least a week.

  • Natural formulas are free from chemicals and artificial ingredients that are usually found in conventional deodorants. 

  • Make sure the scent smells good on your body. Sometimes the product smells wonderful straight from the tube, only to find out that it doesn't mesh well with your body's natural scent.

Tom’s of Maine can be connected with on Facebook 


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